Image Credits: photo by Sara Verde, MUA by Isabel Miranda and modeling by Giulia Zimmermann

ACT NOW

The current fashion industry model is the root cause of many environmental impacts and substantial economic value loss.

Ellen MacArthur Foundation 2019 report refers that the equivalent of one garbage truck of textiles is landfilled or burned every second.

This amount of textile waste represents a loss in value of $500 billion every year; large amounts of non-renewable resources are extracted to produce clothes that will often be used for a short time and end up in the landfill due to low recycling rates and underutilisation of garments. 

If the current linear production model stays the same, it is estimated that by 2050 the fashion industry will be using 25 percent of the world’s carbon budget.

That's why we believe in upcycling, also known as creative reuse or process of transforming by-products, waste materials, useless, or unwanted products into new materials or products of better quality and environmental value.

Therefore, new business models that can combine these ingredients might have a huge impact in the future of fashion, specially if they are conceived to function and scale through collaboration.

Because that is one of our believes, we search for partners who embrace or want to embrace this way of doing fashion, aiming to reduce the harm of waste of the fashion industry, believing that circularity is only driven by collaboration towards a common goal.

CIRCULARITY AND COLLABORATION FOR IMPACT

At the heart of this collaboration is impact. We found SKFK Ethical Fashion as one of the lead companies already making a journey towards sustainability, using only environmentally preferred fibers including organic cotton, recycled polyester, linen and lyocell, among other practices such as clothing rental. 

INVOLVING AS MANY STAKEHOLDERS AS POSSIBLE

As any other fashion company, they also have dead stock from previous collections. One of the solutions can be upcycling, generating new products without extracting new resources and and relieving the dead stock inventory.

 In order to raise awareness to all the involved stakeholders we challenged two interns within a Fashion Design Erasmus+ internship to create some designs to be produced reusing the SKFK EF dead stocks, and guess what? They not only accepted as got really enthusiastic about it.

HANDMADE IN PORTUGAL

This collection was handmade in Braga, Portugal, by Maria José and Maísa, two wonderful entrepreneurs and creative women that love to sew with a purpose and make part of our network of amazing independent senior sewers.

THE SOMA COLLECTION - unique jackets

Soma, in portuguese, means the result of adding several items. Etymologically this word suggests the body as distinct from the soul, mind, or psyche. Also, according to the Vedic tradition it is claimed to be a mysterious and magical ritual that would allow the Rishis to commune with the Gods and have direct divine downloads of wisdom that would aid the betterment of society.

The SOMA collection is a special edition of comfortable jackets with timeless design and urban vibe lifestyle, designed by Elena Martínez and Ana Batalla, that gather into one and unique piece, different dead stock and other trash materials, wisely combined and produced with a lot of wisdom.

COMING SOON...

IMAGE CREDITS: Photo: Sara Verde |MUA: Isabel Miranda |Model: Giulia Zimmermann

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Let's ACT NOW and TOGETHER!